PRO DEVELOPMENT
JOY is a retail park concept designed to meet all the demands of a world in constant motion.
PRO Development stands out in the real estate sector through its commitment to creating and managing state-of-the-art shopping centers in small towns, often overlooked by established developers.
Under the JOY Retail Park brand, we aim to revolutionize the market by offering accessible and modern shopping experiences to all residents of these towns, including those from rural areas.
With a focus on cutting-edge design, advanced technology, and eco-friendly principles, JOY Retail Park seeks to bring dynamism and comfort to regions that have traditionally lacked premium retail options.
We operate 7 shopping centers across the country under the JOY Retail Park brand, with a total leased area of 18,000 sqm. The retail parks have a 100% occupancy rate and generate net annual revenues exceeding 1.8 million euros.
15 Years of Real Estate
The JOY brand was introduced to the market with the opening of the first location in Cluj County, in the town of Gherla, in March 2021. The remarkable success of JOY Gherla reflects an innovative retail park concept, developed to meet the diverse demands of a dynamic society.
With vast experience accumulated over more than 15 years in the real estate industry, our team brings professionalism to every detail. Through partnerships with renowned brands, we aim to provide our visitors with a fulfilling shopping and entertainment experience at JOY shopping centers.
JOY Retail Park projects support and promote sustainable practices in the retail sector. We encourage the use of green energy, with our parks beginning to be equipped with photovoltaic panels and electric vehicle charging stations, facilitating access to new green energy sources.
“Our vision is to facilitate access to a shopping experience in towns that do not yet have this opportunity. We focus on areas with commercial potential in medium and small provincial towns. Our goal is to bring to the forefront the stores of the most renowned international and local brands. Our visual identity reflects our firm commitment to providing the final customer with an experience full of joy and comfort. We aim to implement this mission nationally, especially in communities that would otherwise lack access to quality retail opportunities."
Adrian Păcuraru — CEO, Pro Development
We are creators of opportunities.
JOY Retail Park creates modern and accessible retail experiences for consumers in small and medium-sized provincial towns, including in rural communities and villages.
JOY Retail Park is committed to bringing joy and comfort to communities that would otherwise lack access to quality retail opportunities. This approach positions us as an attractive partner for investors and a key player in the development of modern retail.
JOY Retail Park aims to attract a variety of tenants for its retail projects to meet the needs of a wide range of customers. The projects are strategically located near grocery stores with whom we have strategic partnerships: Kaufland, Lidl, and Penny.